# Park Lane Motel Digital Messaging Privacy Policy
**Effective Date:** May 8, 2026
**Business Name:** Park Lane Motel
## Purpose
Park Lane Motel respects the privacy of our guests, customers, employees, and website visitors. This Digital Messaging Privacy Policy explains how we collect, use, store, and protect information shared through digital communications, including text messages (SMS), email, online forms, social media messaging, and website inquiries.
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# Information We Collect
When you contact Park Lane Motel or interact with us digitally, we may collect:
* Name
* Phone number
* Email address
* Mailing address
* Reservation details
* Payment-related information provided during booking
* Communication preferences
* Message content and inquiry details
* Device or browser information submitted through our website
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# How We Use Your Information
We may use your information to:
* Confirm reservations and bookings
* Respond to guest inquiries
* Send reservation updates or reminders
* Provide customer service support
* Send important motel-related notifications
* Share promotional offers or updates (only when permitted)
* Improve our services and guest experience
* Maintain business records and comply with legal obligations
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# SMS and Text Messaging
By providing your mobile phone number, you consent to receive text messages from Park Lane Motel regarding:
* Reservation confirmations
* Check-in and check-out information
* Customer support communications
* Service notifications
* Promotional messages (if you opt in)
Message frequency may vary. Standard message and data rates may apply.
You may opt out of SMS communications at any time by replying:
**STOP** – to unsubscribe
**HELP** – for assistance
Consent to receive text messages is not required as a condition of purchasing lodging or services.
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# Email Communications
Guests who provide an email address may receive:
* Reservation confirmations
* Receipts and invoices
* Customer service responses
* Property updates
* Promotional or seasonal offers (when permitted)
You may unsubscribe from marketing emails at any time using the unsubscribe link included in promotional emails.
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# Information Sharing
Park Lane Motel does not sell or rent personal information to third parties.
We may share information only when necessary with:
* Reservation or payment processing providers
* Technology and communication service providers
* Legal authorities when required by law
* Professional advisors or insurance providers when necessary
All third-party providers are expected to maintain reasonable safeguards for personal information.
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# Data Security
We take reasonable administrative, technical, and physical measures to protect personal information from unauthorized access, disclosure, misuse, or loss.
While we strive to protect your information, no method of internet transmission or electronic storage is completely secure.
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# Data Retention
We retain information only for as long as reasonably necessary to:
* Fulfill reservation and customer service obligations
* Maintain financial and business records
* Comply with legal and regulatory requirements
* Resolve disputes and enforce policies
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# Children’s Privacy
Our services are not directed toward children under 13 years of age. We do not knowingly collect personal information from children.
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# Your Rights and Choices
Depending on applicable laws, you may have the right to:
* Request access to your personal information
* Request corrections to inaccurate information
* Request deletion of certain personal information
* Withdraw consent for marketing communications
* Request information regarding how your data is used
Requests may be submitted using the contact information below.
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# Policy Updates
Park Lane Motel may update this Privacy Policy periodically. Updated versions will be posted or made available upon request.
Continued use of our services after updates constitutes acceptance of the revised policy.